Berlin, 20th June- OnTruck, the fastest growing provider for mobile Out-of-Home advertisement, expands its selection with trucks that provide 4 LED screens. Advertisers can acquire customers with the LED trucks since summer 2020 in the urban area. The LED trucks offer an opportunity for digital Out-of-Home advertisement. They complete a campaign with a big saliency at traffic points with high frequency.
“OnTruck aims to provide the perfect mobile Out-of-Home advertisement for companies, and we want to stay modern. The next, logic step was the expansion with LED trucks. “, said Raphael Camara, CEO of OnTruck. The smaller, brightly shining trucks enable companies to carefully select important junctions for their campaigns. The LED trucks enable them to gain attraction in their target audience. Various advertisements can be played in real time one after another depending on time and place.
Opposite other OOH ads, OnTruck LED offers a short booking period about 2 days. Therefore, they are suitable for events and Guerilla-projects in urban areas.
“Flexibility and adjustment of campaigns towards surroundings will play a more important role in OOH in the future”, said Co-founder Robert Ermich.
The combination of mobilization and valuable screens in the urban area attracts more attention than usual posters and blow-ups. The luminosity of the project in combination with strong creatives allows a viral contribution of the campaign on social media.
To achieve the possibly best campaigns, OnTruck offers a detailed Full-Service-Consultation. Starting with a market analysis, stopping at design/creative aspects and the organisation and coordination of the whole project.
OnTruck was founded in 2018 and provides brands and companies giant advertisement spaces on trucks and other mobile advertisement media. OnTruck is nowadays one of the leading providers for mobile Out-of-Home advertisement. It combinates size and quality to achieve more affordable costs than usual OOH advertisement. Attention at big events or on the road is guaranteed and supported by data. It is important for the start up from Berlin that they are not producing further CO2 emissions. That is why they just use existing routes from their forwarding partners. The company exclusively works with forwarding partners that have fleet of trucks that are certified from EURO 6 vehicles. Additionally, they offer upcycling projects. The truck tarpaulins won´t be thrown away after the campaigns, but they will be upcycled to bags, backpacks, or other accessories.