Sustainable Marketing with OnTruck

Our work is aiming towards lowering the carbon footprint in Germany and Europe by using mobile advertisement campaigns. Our partner Planetly supports climate projects around the world.

Grafik Kooperation OnTruck & Planetly
Erneuerbare Energien mit Windrädern

Starting with low emissions…

All campaigns realised by OnTruck have low emissions because we exclusively use existing routes from our forwarding partners. We never use empty trucks for advertisement purposes.

…aiming in climate positive campaigns

With the support of our partner Planetly we compensate the emissions of print, foiling and maintenance of our marketing campaigns. Additionally, we compensate the carbon dioxide emissions of every driven kilometre of the utilized trucks! This is our path towards sustainable marketing!


Climate Protection Projects

High-quality Upcycling

In addition to our compensation of CO2 emissions in Germany, we thought of a sustainable way to use the truck tarpaulins after a campaign is finished. We upcycle the tarpaulins to valuable, sustainable bags and other accessories. For example, our customer Berliner Luft used that offer.

Use Cases




Nachhaltiges Marketing mit Upycling

Your individual design inspiration

REDD+ project in Andes – Amazonas

PROJECT TYPE: Nature Based

In 2019 areas in a size about 3 football fields were deforested per minute in the Amazonas rainforest. This REDD+ rainforest project protects 182.000 hectare of the Andean rainforest in Peru. This area is one of the most threatened ecosystems in the Amazonas. All REDD+ projects of the United Nations use sustainable strategies to solve the problem of the deforestation in the long term. The protection of this area is crucial for the protection of the endemic flora and fauna. This project achieves a reduction of emissions about 515.268 tons CO2-equivalents per year.

Although the Peruvian government claims this area as a nature reserve, it suffers intensive deforestation, illegal lumbering, and unsustainable agriculture. The increase of coffee prices in the 90s lead to a soaring in coffee production. Sadly, it led to the deforestation of 4000 hectare per year until this project started in 2008. The deforestation could be ended by voluntary nature protection arrangements with families that live there.

This project is accredited by the Voluntary Carbon Standard (VCS) and the Climate, Community and Biodiversity Standards (CCBS). This forest protection project is the first that got verified for its own contribution for the environment, biodiversity, and social SDGs as part of the new Sustainable Development Verified Impact Standard (SD Vista).

Solar Energy Project

PROJECT TYPE: Renewable Energy

The current power supply system in India is coined by carbon intensive fossil fuels. They depend on coal and brown coal, because there is an ongoing rapid growth in the population and with this the ongoing demand for power supply. The implementation of renewable energy in the power supply system is crucial to reduce the emissions and the air pollution due to power plants that work with fossil fuels. The solar energy project in Rajasthan is a 400-MV solar energy project that supports the power supply with renewable energies. It achieves a reduction of emissions about 695000 tons CO2 per year.

In addition this project provided about 80 jobs while building. In the operating phase it provided 100 jobs. Currently the project has 28 workers in fulltime jobs. In cooperation with the technology supplier there are training courses for the employees in technology, monitoring of the plant and emergency and security procedures. In the last year they did 19 training courses. It is ensured that man and women get equal payment for the same work. Besides the discrimination of women is prevented.

This project aims to improve the livelihoods of poverished people that are cut off from education, medical supplies, and ablutions. The provided jobs improve the life of the people and their living conditions.

This project is verified by the Gold Standard program and contributes to the UN-Goals for sustainable development. It supports Goal 7: achievable and clean energy, Goal 8: humane workspaces and economic growth and Goal 13: climate protection.