Better Basics – the company centred in Dresden offers equipment for laboratories and focuses on innovative solutions. In using smart technologies, they increase efficiency, provide an organized workspace and improve the safety in the laboratories. They are trying to bring the letter on the road in using a contest (Facebook-and Instagram 2020)…
The first place of our contest got a foil print for free, a free montage and 6 months campaign.
Especially efficient: Safety in laboratories and on the road is advertised in the campaign. A test tube that is carefully tied in place with a seat belt, is placed next to the focus of the company. To guarantee a fast brand recognition the logo was placed in the first third of the truck.
The 40 tons roll with the Better Basics truck advertisement through the national roads. It achieves about one million views per month. We printed the design on High-End premium foil Orajet 3551 RA inclusive the glossy protection layer Oraguard 215.
After the campaign, the winner were happy to look at their jackpot gift! Congratulations and a successful campaign!