Die Autobahn
To get onto the correct path
Die Autobahn – is going to take the lead for all motorways in Germany. It will organize the construction, the maintenance, and the financing. Their first time on the motorways will be using truck advertisement.
Case details
The campaign is aiming to present the Autobahn GmbH as a good employer. The strategy is that employees attract employees- the happy faces on the trucks are real heroes in the team of the company. The design is accompanied with slogans that promise key positions in the company.
The Die Autobahn truck advertisement are provided with 10 differing motifs that will roll for 1 year mainly through Berlin. Here is the headquarter of the company. In addition there will be trucks rolling between Berlin-Leipsic, Berlin-Hamburg and Berlin-Hannover.
To achieve a strong performance during the campaign we used the tarpaulin with 900 g/qm. The material will be upcycled after the campaign to create bags and individual accessories. This is an approach to contribute a part to sustainable advertising.
One highlight of the campaign is the photo shooting of the Die Autobahn truck advertisement at the Pariser Platz in Berlin. The employees that are printed onto the foils posed again in front of the trucks.
We are confident that there will be a reliable #teamautobahn, so that our trucks can get to their target locations….
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