Myra LED Truck advertisement

With the deployment of the Myra LED Truck advertisement, the technology company took its first step into the world of mobile, digital advertising carriers. During the Economic Summit of the Süddeutsche Zeitung, Myra attracted attention in the field of IT security for two days.

Positioned in a radiant green directly in front of the Hotel Adlon, the venue of the Economic Summit, the Myra LED Truck advertisement did not escape the participants’ gaze. With clever and concise wording, not only light was brought to the digital darkness but also a touch of humor. Statements like “We are the 110 for 0101 problems” or “So that no one clouds your data” were just a few of the witty slogans in the dynamic truck design.

The belief that good advertising doesn’t need much was impressively underscored by the Myra LED Truck: vibrant colors, catchy slogans, and a prominent logo – a combination that ensured unmistakable presence and 100% attention.

Despite a smaller truck size compared to previous years, the attention did not wane. The radiant luminosity allowed a presence in traffic, and the versatility allowed the display of various images and slogans, tailored to the respective situation or time of day.

Myra and the LED Truck are not only focused on green light in traffic but also on digital security for businesses – an innovative combination of visual marketing and protection against cyber threats.