(Mint) Green Wave

VAAY – OnTruck puts VAAY on truck. We were able to convince the rapidly growing Start-Up from Berlin to acknowledge the qualities of truck advertisement. The online shop that offers CBD products and hemp products combined with lifestyle charm provides everything there is to get good sleep. They provide CBD mouth spray, oils and cosmetics. VAAY doesn’t make you high, it just puts you onto the right track.

Case details

The goal of the VAAY truck advertisement campaign is to accompany the launch of the new CBD products and ensure their prominent placement in traffic.

Throughout the entire campaign period, the VAAY truck advertisement will be accompanied by additional out-of-home marketing measures to provide widespread touchpoints and initiate a successful cross-media campaign.

A (mint) green wave for Berliners – the trucks in striking mint design will primarily operate in the greater Berlin area. For the first time, a company has opted for a combination of trucks and vans. This allows potential customers in the Berlin outskirts as well as in urban areas to become aware of VAAY products. The Company Berliner Luft has also opted for a media mix.

For over three months, all participants in road traffic can enjoy the relaxed vibes of the VAAY truck advertising.

To ensure a strong presence throughout the entire VAAY campaign, we have equipped our mobile advertising carriers with the high-end premium film Orajet 3551 RA, including the polymer glossy protective laminate Oraguard 215.

We look forward to bringing calm minds to the traffic…