Verband Deutscher Verkehrsunternehmen
The VDV is the central industry association that actively shapes public transport in Germany. At its core is close collaboration with transport companies, policymakers, businesses, and research institutions. Through standards, consulting, and joint projects, the VDV supports its members in developing bus, rail, and mobility services that are more efficient, safer, and more attractive.
Innovation: Driving new technologies – from digital ticketing to automated driving
Sustainability: Commitment to climate-friendly transport and a strong public transport infrastructure
Networking: Exchange and cooperation among more than 600 companies across the industry
Reliability: Uniform standards and proven expertise for planning, operations, and future-oriented topics
Case details
With a powerful campaign in front of the Deutscher Bundestag, the VDV truck advertisement initiative drew attention to the need for affordable track access charges. These are crucial to ensuring that goods can be transported cost-efficiently by rail in the long term—while at the same time significantly relieving pressure on the roads.
The bright yellow trucks were the perfect fit for the VDV truck advertisement: they strikingly illustrated the consequences that may follow if political decisions fail to materialize. Their vivid color and concise claims made them impossible to overlook. Especially in a three-truck formation, they delivered an impressive appearance that day and strongly amplified the campaign’s message.
The VDV truck advertisement thus demonstrates how trucks can be used not only during traditional campaign periods, but also as high-impact elements for special occasions. If you are looking to launch a powerful campaign of your own, feel free to contact us here.
Beyond achieving strong visibility, we also hope that this campaign has contributed to a shift in political thinking.
