WHU – the Otto Beisheim School of Management is the leading university in Germany. Additionally, it is one of the best Business schools worldwide.
The #WHUareyou campaign mirrors diversity and the open mind of the elite university. Especially values like engagement, authenticity and dynamic represent the community at the university and build the inspiring business spirit.
Our giants proudly represent the message of the university in Berlin, Vallendar and Dusseldorf. These are the locations of the university and potentially evoke attention in new students.
In order to achieve a high quality in appearance for the 3 months that the campaign lasts, we decided to take a glossy foil.
The WHU truck advertisement is as moving as the spirit at the university. Take the exit towards Business…