MYRA – Myra Security GmbH is the leading provider of DDoS protection solutions and web performance with its Security-as-a-Service and its own Content Delivery Network (CDN). The German technology manufacturer from Munich aims to protect IT infrastructures and speed up websites. Thanks to MYRA, the federal government is protected from hacker attacks, just as our trucks are protected from theft of goods…
Full focus on the new digital security – that’s what the truck campaign that MYRA is launching is all about. The focus is primarily on Internet security solutions for the business area.
The economic summit of the Süddeutsche Zeitung is a meeting place for successful entrepreneurs and politicians from the German economy. MYRA was one of the event sponsors and took the opportunity for an unusual marketing campaign. We positioned the branded MYRA truck in front of the Brandenburg Tor and the Adlon Berlin – the meeting point of the economic summit. MYRA was not only an eye-catcher for pedestrians, but also THE topic of conversations at the event. Meanwhile, we accompanied the truck with cameras and 4k drones – for the safest online marketing campaign there is!
The MYRA truck advertising will be on the road in Berlin for one year. To achieve the full power of the project, we decided to use the High-End premium foil Orajet 3551 RA and the glossy protection layer Oraguard 215.