Ernst & Young

The route is the goal

Ernst & Young – is an international network with a goal ”Building a better Working World“ .  For about 100 years E&Y supports companies to grow and provides various consultation opportunities.

Case details

Ernst & Young is one of the biggest business-consultant companies with about 300.000 employees. They decided to do a recruiting campaign powered by OnTruck. The company philosophy was represented to everybody in Munich for 6 months on the road. The aim of the campaign is to push the career of a lot of qualified inhabitants of Munich and show them their way to E&Y. According to our motto: Go big or go home!

The Ernst & Young truck advertisement persuades with clear and lovely imagery, that is usual for E&Y. Young, dynamic and curious: the values of the company are depicted and build a trio that is a welcoming change for usual recruiting campaigns. Other successful examples of an HR campaign are Aldi Nord or WHU.

To achieve the full effect during the Ernst & Young truck advertisement, we decided to use the High-End premium foil Oracal 1660 inclusive a matt UV protection layer.

We hope that everybody in Munich finds the path towards Ernst & Young and that they can reach their personal goal….