Ernst & Young
The route is the goal
Ernst & Young – is an international network with a goal ”Building a better Working World“ . For about 100 years E&Y supports companies to grow and provides various consultation opportunities.
Case details
Ernst & Young is one of the biggest business-consultant companies with about 300.000 employees. They decided to do a recruiting campaign powered by OnTruck. The company philosophy was represented to everybody in Munich for 6 months on the road. The aim of the campaign is to push the career of a lot of qualified inhabitants of Munich and show them their way to E&Y. According to our motto: Go big or go home!
The Ernst & Young truck advertisement persuades with clear and lovely imagery, that is usual for E&Y. Young, dynamic and curious: the values of the company are depicted and build a trio that is a welcoming change for usual recruiting campaigns. Other successful examples of an HR campaign are Aldi Nord or WHU.
To achieve the full effect during the Ernst & Young truck advertisement, we decided to use the High-End premium foil Oracal 1660 inclusive a matt UV protection layer.
We hope that everybody in Munich finds the path towards Ernst & Young and that they can reach their personal goal….
